ASSEL Co. for industry & Trade specialized in manufacturing ladies’ underwear, was founded in 1991 on a 4.000 square meter piece of land, in Damascus Countryside – Muleiha Village. It is an expansion of Moustafa El-Taji’ Company which was established in Damascus in 1948. It is the first company of its kind in Syria that embarked on utilizing the most advance production lines and high technology in the of manufacturing ladies’ underwear; all departments rely on computers, and GGT system is especially used by designing and cutting departments to reach the required standard in production.The company also, concluded a deal with one of  the European companiesto train some of the staff so as to have qualified cards who could keep with others in the continuos development of this industry, which enabled the company to enter the international markets efficiently the best raw material in the world is used, with the aim of producing good quality designs which compute with the most modern models and satisfy the consumer’s taste all over the world. The company has managed proudly to enter the Arab and International markets with confidence. Improvement for the best is still going on and on.